Marketing Blog Archives - Beyond Big Blue - A Reno Tahoe Digital Marketing Agency

Digital Marketing Predictions for 2026: What Businesses Need to Prepare for Now

Jessica Johnson — Wed, 31 Dec 2025 20:43:06 +0000

Digital Marketing in 2026 Is About Precision, Trust, and Performance

Digital Marketing Predictions for 2026: What Businesses Need to Prepare for Now

Digital marketing is changing fast — but that’s actually great news for businesses willing to grow with it. By 2026, success won’t come from being the loudest online, but from being the most thoughtful and intentional. AI is opening the door to smarter marketing than ever before, helping brands understand their audiences better, create more meaningful connections, and show up at exactly the right moment. Yes, algorithms are getting pickier and consumers are more selective — but for businesses that adapt, the opportunities have never been bigger.

Here are the top digital marketing predictions for 2026 and how you can start future-proofing your strategy today — with confidence, clarity, and creativity.

1. AI-Driven Personalization Will Be the Baseline

By 2026, personalization won’t be a “nice to have” — it will be expected.

Consumers will anticipate:

Personalized website experiences
Email content tailored to behavior, not demographics
Ads that reflect intent, not just interests

What this means for businesses:

Generic campaigns will continue to underperform
First-party data will be more valuable than ever
Marketing teams must combine automation with human strategy (think high-intent messaging and thoughtful user journey experiences)

Action step: Start building smarter customer journeys now using email segmentation, CRM data, and on-site personalization tools.

2. Search Is Shifting From Keywords to Answers

SEO in 2026 will be less about ranking for a single keyword and more about owning a topic.

Search engines are prioritizing:

Helpful, authoritative content
Clear answers to real user questions
Content that demonstrates expertise and trust

What this means:

Thin blog content will disappear from page one
Long-form, high-value content will outperform outdated "keyword stuffing". Don't rely on "keyword" strategies, those are from a bygone 90's/early 2000's era.
Businesses must publish content consistently

Action step: Create evergreen blog posts that answer customer questions in depth and update them regularly. Then post and share your blog post to social media and/or your email newsletter to let your audience know about it! If you just simply post a blog post, very few people will actually see it unless you share the link with them!

3. Social Media Will Reward Community Over Virality

In 2026, social platforms will favor:

Engagement quality over follower count
Conversations over impressions
Trust over trends

Brands that focus only on going viral and "vanity metrics" will struggle to convert.

What will work instead:

Consistent posting with a clear professional brand voice
Content that educates, entertains, and/or solves problems
Active engagement in comments and messages

Action step: Treat social media like a relationship, not a billboard. Treat your followers like business prospects, always reach out with useful information and, always, always be professional!

4. Paid Advertising Will Demand Better Strategy (and Better Creative)

Ad costs will continue to rise — and only well-optimized campaigns will survive.

Winning strategies in 2026:

Strong creative asset A/B testing
Clear and well-written offers and optimized landing pages
Data-driven budget allocation

"Set-and-Forget" advertising is a good way to lose money, and sometimes quite a bit! Instead, build high-value campaigns that are mindful of the user experience from the first ad view to the checkout cart, making it a fun and easy-to-follow journey to learn more about your product or service!

Action step: Invest in ongoing ad optimization and creative refreshes, not just campaign launches. High-intention content > quick content!

5. Trust, Transparency, and Brand Authority Will Drive Conversions

Consumers are more intentional than ever about the brands they support — and that creates a huge opportunity. By 2026, businesses that show up as authentic, human, and transparent will naturally stand out and build stronger, longer-lasting relationships than those relying on overly polished or sales-heavy messaging.

This looks like:

Clear, confident messaging that’s easy to understand
Genuine reviews and testimonials that build trust
Educational content that empowers customers and showcases expertise

Action step: Position your brand as a trusted guide — someone who helps, educates, and supports — not just a service provider.

Final Thoughts: Prepare Now, Win Later

Digital marketing in 2026 offers incredible opportunities for businesses that plan ahead, invest in quality, and stay adaptable. The brands that thrive won’t be chasing every new trend — they’ll be confidently building sustainable systems that support long-term growth, consistency, and success.

Need help future-proofing your digital marketing strategy?
Beyond Big Blue specializes in smart, scalable marketing strategies designed for long-term growth.

Contact us today to start building your 2026 marketing roadmap.

Book a Discovery Call

The post Digital Marketing Predictions for 2026: What Businesses Need to Prepare for Now appeared first on Beyond Big Blue - A Reno Tahoe Digital Marketing Agency.

5 Social Media Management Tools You Need To Know About

Jessica Johnson — Fri, 12 Nov 2021 01:28:58 +0000

4 Social Media Management Tools You Need To Know About

Social media marketing has been a buzzword in the marketing world for a while now, and it’s not going anywhere any time soon. The question becomes, how does a business use social media in a way that works to HELP them? There are so many tools that can be used, but not all of them work well or produce desirable results. In this post, Jessica explores 5 social media management/marketing tools and approaches that actually work well.

1. Which social media management tool will you use?

Social media management (SMM) tools help manage an organization's presence across the major social networks. SMM tools differ from traditional social media monitoring and analysis tools, which only track mentions and conversations online. SMM tools enable organizations to manage multiple social networks through a single dashboard.

SMM tools typically offer the following features:

Scheduling posts across multiple social networks.
Publishing to third-party networks, such as Facebook Places and Foursquare.
Managing multiple profiles and pages on networks such as Facebook, Twitter, and YouTube.
Scheduling and monitoring conversations.
Managing and responding to comments and questions.
Measuring impact by tracking impressions, conversions (sales, leads, or other actions), and audience growth.
Generating reports, including key performance indicators (KPIs). Responding to comments and reviews.
Enabling two-way conversation.
Sharing content across social networks.
Managing and responding to questions and reviews.
Integrating with third-party applications. Integrating with CRM systems and marketing automation systems (e.g., Salesforce.com).
Tracking viral sharing. Managing multiple brands on networks such as Facebook.
Finding followers.
Leveraging social channels to raise brand awareness, increase web traffic, and increase sales.
Integrating with CRM systems.
Integration with marketing automation tools (e.g., Marketo). Integrating with third-party applications, such as Salesforce.com.

2. Use Scheduling Tools

One of the great things about social media is that you can access your fans with a click of a button. But if you really want to interact with them, it's essential to be online when they are.

Like everything else in social media management, the focus of scheduling tools has changed over the years. It used to be that you scheduled messages to go out at a fixed time. Now, though, the emphasis is on flexibility and control. A great example of this is Buffer, a scheduling tool whose free version has up to 10 scheduled posts. It's easy to use: you just create a post, drag it onto the schedule, and you're off.

Buffer lets you schedule your posts on a per-account basis, but you can also schedule posts across multiple accounts. You can even post the same message multiple times, which is handy for Twitter, where it's common to see the same message retweeted several times.

Another great feature of Buffer is that the minimum amount of time you can schedule a post is one minute. That's important because if you're posting on Facebook, you don't want to waste your followers' time by tweeting every five minutes. Buffer's free version has limits, such as the number of scheduled posts you can have. But it's easy to set up an IFTTT applet that sends any new posts you make to Buffer, or feeds your Buffer posts into another tool. Buffer also integrates with a variety of third-party services, including Twitter, Facebook, LinkedIn, Google+, Instagram, and Pinterest.

Check out Buffer!

3. Use Engagement Tools

Social media management is the discipline of using social media tools to increase engagement with content. By “engagement” we mean the actions that take place on websites, such as clicking, sharing, and/or commenting. Through social media management, marketers can target content to people who are most likely to interact with it, and can also schedule posts across social media platforms. Social media management is a practice, not a product. There are a variety of social media management tools that businesses can use, but any tool is only as effective as the people who use and adhere to it. The most successful social media marketers use multiple tools in concert, rather than relying on a single tool.

4. Track progress and keep track of what works and what doesn't.

Social media management begins with finding and analyzing content. Marketers use content analysis tools to measure social media engagement. Analytics tools can count clicks, shares, and comments, and can also track user engagement, such as their time spent on a page or their level of activity (such as scrolling). By listening to users and measuring their reactions, marketers can segment their audience and determine which content resonates best with users. This communication between brands and consumers happens in real-time and is the main reason why social media management is emerging as a core function of marketing.

We recommend checking the insights on each platform and pulling a monthly report to compare monthly social media metrics.

5. Engage with your target audience through content by reaching out to professionals or influencers for help.

A network is a collection of nodes, or people, and connections, or relationships. Most of the time, a network consists of personal connections: the relationships we make with our family, our friends, our neighbors, our colleagues, and so on. Social media networks are different from this kind of network in that (a) they are global rather than local, and (b) they are made of connections, or relationships, rather than people. In social media, nodes can be people or things. In social media, nodes are, in fact, often people. People in these networks can post things: links to articles, videos, pictures, and so on. They can comment and respond. They can vote. They can tweet. People in these networks can also endorse each other. An endorsement is a recommendation. Someone might say, "I've met this guy, and I think he is great." Another person might say, "I endorse this guy," or "I recommend this."

Endorsers are a way to give social approval. They make it possible to know, at a glance, whether someone is someone worth knowing. The endorsement network is a kind of social network, but it is not the same as other social networks. It is larger, more complicated, and more complex than the personal networks we usually think of.

The endorsement network is global. It has a global membership of millions of individuals, most of whom have never actually met each other.

We recommend using your top hashtags in your industry to learn more about the conversation and who's guiding it!

The Takeaway: The right social media management tools will not only save you time but also allow you to reach a larger audience at a lower cost.

The best social media management tools are ones that give you the ability to organize your workflow and save time. Social media management is an art, not a science.

There is nobody who does it perfectly, and, as anyone who's ever tried to manage social media can tell you, there's never enough time in the day. There are all kinds of ways to save time. You can post more frequently. You can delegate. You can use automation. But nothing can replace good planning. If you keep track of what you've done, your efficiency will be limited. That is why good social media management tools are as important as good planning.

Ready to Get Started On Your Social Media Management Strategy?

While you might think outsourcing social media management is expensive, doing so can actually save you money.

Hiring your own staff to manage your social media can cost way more. When you outsource your social media management, you can easily scale your expenditure based on your needs and your budget.

Are you ready to get started and have the Beyond Big Blue team help with your social media management strategy?

Click here to book a Discovery Call!

Book a Discovery Call

The post 5 Social Media Management Tools You Need To Know About appeared first on Beyond Big Blue - A Reno Tahoe Digital Marketing Agency.

The Power of SEO-Optimized Blog Posts

Jessica Johnson — Thu, 26 Aug 2021 15:11:52 +0000

The Power of SEO-Optimized Blog Posts

Whether you're a small business owner or someone breaking out in marketing, you've probably heard of search engine optimization. SEO can help to improve the quantity and quality of your website traffic.

Yet, the big question that everyone always asks is if SEO-optimized blog posts really work? Well, we're here to tell you why SEO is vital and why you need to start implementing this strategy in your posts right away.

Be sure to keep reading for our guide on the power of SEO-optimized blog posts.

Your Posts Rank Higher

One of the number one reasons why many small businesses start using search engine optimization is because it is a cost-effective way to generate organic traffic to their websites. After dedicating the time to learn keyword research, proper backlinks, and everything else that goes into SEO, you won't be spending as much money as other marketing strategies.

Blogging and understanding SEO go hand in hand to help you get more traffic and eventually increase your revenue.

SEO is Cost-Effective

Unless your business is a social media marketing company, you probably aren't an expert when it comes to social media.

Creating and managing a successful social media marketing strategy involves education, experience, and creativity. If this isn't something you have experience with and isn't something you want to learn, let someone who has a passion for this stuff do the work.

Use Local SEO

A great way to bring in more clients near you is by using local SEO to target the people in your area. You can create informative blog content that everyone can read and learn from, yet make sure to include keywords that locals will be searching to find your company or products within the search engines.

For example, if you're a local marketing agency like us, you can include keywords like "Reno SEO" or "Reno Social Media Agency" or "Reno Restaurant Marketing Services". By doing this, you will target clients that live in the Reno area and are looking for your services. Including local keywords is a vital way to get organic traffic to your web pages of people that live in your area.

You Need SEO-Optimized Blog Posts

After seeing all the ways that SEO-optimized blog posts can be a powerful tool for your business, it can be difficult not to start thinking of ways to start implementing the strategy right away. Even though it takes extra time and effort to think about SEO, it is a robust tool to help draw in more potential customers and help make more sales.

Are you a small business owner looking for help with your digital marketing? If so, we're a Reno Digital Marketing Agency here to help you! You can contact us today to get started.

Book a Discovery Call

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Social Solutions: Facebook Social Ad Strategies

Jessica Johnson — Tue, 17 Aug 2021 18:19:27 +0000

Social Solutions: Facebook Social Ad Strategies

It's nothing new - Facebook has created a business platform to help businesses of all sizes reach existing and future customers.

Social ads allow businesses to advertise to both prospective individuals and brand loyalists (current customers/clients) on social media platforms. Facebook alone garners 2.8 billion monthly users worldwide. This statistic alone is reason enough to give Facebook advertising a try!

Even if you are not confident in creating marketing ads, digital marketing is a tool that should be leveraged for every industry. Unlike traditional marketing for television and print media, the typical digital marketing campaign won't drain your advertising budget.

Are you interested in learning more about social media ads? Keep reading to learn more about specific Facebook ad strategies.

Explore What a Social Ad Looks Like for Your Business

Before you invest time and money into creating a social ad strategy, you'll first need to better understand your desired outcomes and goals. There are over 60 million business pages actively adding content. Of those, only about 10% take advantage of paid advertising.

One reason for the low number is people become frustrated when their ads do not turn into sales, so they give up.

To avoid this frustration, do your research, outline your desired outcomes/goals, and be realistic. Success takes patience and the willingness to experiment until you find the right winning strategy, or as I always say - the sweet spot.

Develop a Strategy

To develop a strategy, you'll first need to decide on a social media campaign approach. Are you looking for more followers? Do you want to make x amount of sales from the campaign? How long are you willing to wait for results?

To get some motivation and spark ideas, look at the Facebook News Room. This is the Facebook Business Hub with case studies and ideas that allow you to see social media ads examples at work. You can get some great ideas and tweak them to fit your business model.

If you're still unclear, consider speaking with a social media strategist is a good start.

Research What Your Competitors are Doing

Are you a business in a competitive market? Give yourself permission to look in on what your competitors are doing. Please do not copy their social ads, but rather see what's working and how you can incorporate a new approach that's unique to your brand into your social media campaigns. The idea is to see what is working and what is not working with this research step.

For example, see how often they run ads? What is the engagement? How are they interacting with people when they comment. What are the calls-to-action, and where are the social ads directing people to once they click a CTA button?

Invest in Professional Images and Videos

Creating content is one of the hardest parts of handling your own social media. Learning how to create the right content for your audience and measure your success is an entire career. Keep branding in mind when you develop content! Your brand is a personality that should stay consistent throughout each post. Whether your brand is a personal brand, hybrid like Beyond Big Blue, or a full-on business entity, keep it simple and consistent.

When you hire a professional, they will work with you to create the most impactful content that blends your message and their expertise.

Create Your Ideal Customer Avatar

We've mentioned the target audience, but what exactly is it? Facebook social ads allow a business owner to narrow down the audience that will see their ads and call-to-action.

You can get as specific as professions, hobbies, interests, and behavior. For target audience profiles to be beneficial, you must have a customer avatar that fits your ideal audience.

I always tell business owners to consider who their ideal audience is, where they hang out (in-person and online), and then what messaging will literally grab their attention aka speak their language! To add the value-adding cherry on top, consider an offer or a lead magnet that they can't turn down. ⁠
⁠
A lead magnet is a marketing tool that generates leads by offering a resource in exchange for a prospect's contact information. Lead magnets can be ebooks, guides, checklists, Canva/Adobe Lightroom templates, access to a webinar library, a beginner's guide to ABCD, or similar value-add items. ⁠

To help with this step, offer a survey to your existing customer base to learn who they are, what they do, and why they buy your products. Also, be sure to check out your Google Analytics for more insights on your website visitors' demographics/psychographics, time on site, bounce rate, and more metrics.

Set a Budget with Desired Outcomes

Budget, budget, budget! Small business owners know too well that a budget is a requirement in everything you do. Simply put - budget is king. Social ads are no different. The awesome thing about Facebook is they allow you to create a budget as small as $5 a day, and up to the maximum amount you want to spend.

Repurpose Content Like a Boss

Facebook allows users to stream Live. Live streaming videos can then get repurposed into multiple social ads. Take the best parts of the video, use editing tools to add text and enhancements, and then post as social ads.

Video can also be repurposed into image stills, which work great for your organic social media posts as well! If you don't have a digital library of assets, well, now may be a good time to start doing so!

Have a Clear Brand Strategy

It's important to reiterate that social ads are not just about selling a product or service. You can create ads to market your brand. Why? Studies show that consumers are more likely to buy from a brand they know and trust.

Creating social ads geared towards brand recognition allows business owners to get to know their social media followers on a deeper level.

It's Time to Up Your Social Marketing Game

It's time to get ahead of the game and see how a social ad campaign can benefit your business. People can't buy your product or service if they don't know it exists. With these valuable tips for creating a social media ad strategy, you're well on your way to getting discovered by a new audience.

At Beyond Big Blue, we are obsessed with helping businesses uncover their digital marketing potential.

Do you want to learn more about what we can do for you? Click here to contact our team and get the conversation started.

Book a Discovery Call

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What is SEO?

Jessica Johnson — Tue, 08 Jun 2021 03:16:20 +0000

What is SEO?

So you want to optimize for a few keywords, huh? What if we told you SEO is so much more than choosing a few common keyword searches from a quick Google search?

We will be the first to tell you that those highly wanted SEO keywords and phrases are indeed popular, but they are actually part of the keyword research phase. SEO is constantly changing and with the evolution of the digital landscape, we marketers have to stay on our toes to keep up with changing definitions and better-than-best practices.

SEO Defined

SEO stands for Search Engine Optimization (SEO). SEO is a series of tactics utilizing specific organic keywords and phrases applied to have your webpage/website rank better in the search engine results pages (SERPS). This organic technique enables your site to rank higher, and with optimizations, compete to reach the first-page of search engine results pages (Think Google, Bing, Yahoo, and more.) With the right keywords, phrases, meta descriptions, and geo-tagged photos, a web page ranking can go from meh’ on page 5 to BAM! on page 1.

Backlinks (Inbound/Incoming Links)

One major SEO tactic we take into account is the number of websites linking back to your web pages and SEO-optimized blog posts. Each incoming website referring traffic to your website is called a backlink or inbound link. Google considers each of these backlinks a vote of confidence, which in turn, builds up your domain authority and website ranking.

Internal Linking (Internal Link Structure)

Another tactic includes strategically linking to specific pages on your website. This is a healthy linking process where each internal link opens up more pathways on a website, which in turn helps the web crawler (spiders) better search and index your website. How cool is that?

Listings

Creating new listings on major directories is a vital SEO tactic to promote your site on search engine results pages as well as create valuable backlinks for your brand. Now is the time to reserve your brand name on major directories (TEDX, Facebook, and other industry-niche sites). If you need assistance with this, Book a Discovery Call with our team today!

Why You Need SEO

While you might think outsourcing search engine optimization is pricey, doing so can actually save you money (and time).

Hiring your own staff to manage your SEO can cost way more. When you outsource your SEO management, you can easily scale your expenditure based on your needs and your budget. Because SEO usually takes between 3-6 months to curate any kind of return, it should be part of a long-term ROI strategy.

Start Your SEO

By now you are more than convinced there are a multitude of ways to optimize your website so that it ranks better in search results, and it all starts with assessing your website SEO ranking via Google Search Console. Per Google Search Console, their platform helps you analyze your website's impressions, clicks, and position on Google Search. Once you know your ranking, it’s time to buckle down and call the Beyond Big Blue Team to help you build the right SEO Strategy!

Book a Discovery Call

The post What is SEO? appeared first on Beyond Big Blue - A Reno Tahoe Digital Marketing Agency.

What is SEO and Why You Need It

Jessica Johnson — Fri, 07 May 2021 21:24:45 +0000

What is SEO and Why You Need It

Did you know that roughly 91% of web pages get zero organic Google traffic? If your business is one of these, chances are prospective customers can't find you on a search engine results page (SERP).

Luckily, SEO exists for a reason, namely, to help you grow your business by ranking higher in a Google search. You'll increase your site traffic, surpassing the competition.

But what exactly is SEO, and where do you begin? To learn all about Reno, Sacramento, and San Jose SEO, then keep reading for information you won't want to miss.

What Is SEO?

SEO (Search Engine Optimization) is a means of increasing traffic to your website while improving it and helping it stand out in a Google search. So what is SEO in digital marketing?

The types of SEO you implement will depend on your needs. This ranges from blog posts on your website, rife with keywords (we'll discuss this in a minute), to a complete website overhaul, focusing on ad and web copy to make your website stand out among the competition and keep your readers engaged.

The longer a reader stays on your blog, the better this looks in the eyes of Google, so be sure your blogs are well-written. In short, SEO is a means of gaining popularity with Google. But where do you begin?

There are various ways you can improve your website's SEO, starting with keywords.

All About Keywords

Keywords play an important role in your blog posts. These are words prospective customers will type into a Google search, in hopes of locating your business. There are free and paid keyword programs you can use, or you can enlist the help of a professional.

Your keywords should be organically sprinkled throughout your blog entries, as not to look "spammy" and with too many links. Google frowns on this, so be careful. Keywords can be a single word or long-tail, meaning they're part of a phrase.

Get Good with Backlinking (And Receiving Them Too!)

Backlinking is another excellent way to improve your businesses' SEO. There are several ways you can do this, all depending on your budget and time allowance.

If you choose to reach out to other websites with relevant content, you can ask if they would mind backlinking to your website. They would put a link in a blog entry of theirs that makes for a seamless transition back to your website. The drawback to this is the expenditure of time needed to contact websites.

In this situation, paying a website to backlink to you may be advantageous. This costs as much as $80-$100 per 500-word article but with more words, it can quickly get expensive. Be sure to send them an SEO-optimized blog post with plenty of keywords and a relevant backlink to your website.

The more well-known sites that backlink to you, the higher you'll rank in a SERP.

SEO Web Copy

SEO blogging isn't the only way to improve the quality of your website. You can invest in solid SEO web copy, also known as copywriting. Keywords and targeted phrases are used to help you rank higher in a Google search, so ensure your most important keyword is front and center in your page title. Keep in mind your primary keywords and secondary keywords you want to rank for when building your SEO Web Copy strategy.

Your targeted page should have primary keywords used right off the bat, and remember to link to other important pages on your website (internal links).

Digital Marketing Done Right

So now you know what SEO is and how to rank higher in a Google search, increase traffic to your website, and gain the attention of clients. Plain and simple, SEO is a must-have for any business, large or small.

If you're interested in improving your businesses' SEO, then you've come to the right place. Beyond Big Blue has unparalleled marketing services, from social media ads to SEO, all guaranteed to give you the website traffic you've been dreaming of.

Are you ready to get started on improving your businesses' online presence and have the Beyond Big Blue team help craft your SEO content strategy?

Click here to book a Discovery Call!

Book a Discovery Call

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Here’s When to Outsource Your Social Media Management

Jessica Johnson — Fri, 30 Apr 2021 19:30:00 +0000

Here's When to Outsource Your Social Media Management

72% of people use at least one form of social media.

As a business owner, having a strong social media presence should be a priority. Fortunately, you don't have to figure it out by yourself.

Outsourcing your social media management is the best option for many business owners. Keep reading to learn more about when it's time to outsource social media management and hire a professional to take on your company's social media management.

When You Want to Free Up Time

Managing your own social media campaign is time-consuming. Success requires constant content creation, posting, interacting with followers, and monitoring. You have to set goals, work daily to achieve them, and track your results.

Periodic evaluations of your strategy should be done to see what is working and what isn't. Then, you have to figure out what you can do better and how.

Outsourcing your social media allows you to focus your time on doing what you do best - running your business.

When You Aren't a Social Media Expert

Unless your business is a social media marketing company, you probably aren't an expert when it comes to social media.

When You Need Help Developing Your Brand

Managing your social media isn't just about posting content. It's about developing a brand, a voice, and a strategy. For branding assistance, we do recommend Jenny Henderson Studio, a branding expert from Toronto, Canada!

Back to social media management - When you outsource your social media, you get a team of industry professionals who can help you develop your brand and create content that represents your voice.

When You Need Content

Creating content is one of the hardest parts of handling your own social media. Learning how to create the right content for your audience and measure your success is an entire career.

When you hire a professional, they will work with you to create the most impactful content that blends your message and their expertise.

When You Want to Save Money

While you might think outsourcing social media management is expensive, doing so can actually save you money.

Hiring your own staff to manage your social media can cost way more. When you outsource your social media management, you can easily scale your expenditure based on your needs and your budget.

Learn More About How to Outsource Social Media Management

While you might think outsourcing social media management is expensive, doing so can actually save you money.

Hiring your own staff to manage your social media can cost way more. When you outsource your social media management, you can easily scale your expenditure based on your needs and your budget.

Are you ready to get started and have the Beyond Big Blue team help with your social media management strategy?

Click here to book a Discovery Call!

Book a Discovery Call

The post Here’s When to Outsource Your Social Media Management appeared first on Beyond Big Blue - A Reno Tahoe Digital Marketing Agency.

Valentine’s Day 2021 Marketing Ideas for Every Business

Jessica Johnson — Mon, 04 Jan 2021 17:28:06 +0000

Valentine’s Day Marketing 2021 Ideas for Every Business

Valentine’s Day 2021 Marketing Ideas for Every Business

Valentine's Day is the ultimate day of love roses, #bemine candies, Galentines, chick flicks, cake, and well, romance.

For us business owners, it’s also a day of not only generating incredible sales but an opportunity to connect with your community and clients. And it will be here before we know it. With each holiday comes an opportunity to plan ahead and build a strategy for your holiday marketing campaign or promotion. Here are our top tips for Valentine’s Day 2021 that you can build and customize into your social media content calendar, digital marketing campaigns, and/or in-store promotions.

Valentine’s Day Email Marketing

Be authentic but play up the romance of this holiday with a playful theme for your Valentine’s Day email blast. Be creative with your wording and have fun with this! Light or heavy, make it match the persona of your brand with catchy/sassy/romantic language in your email subject line and body.

Several great Valentine’s Day email titles:
Sweeten up Valentine’s Day with _______
Flash Sale! Love is in the air
Love at first ____
You'll Fall in Love With This Deal

Spread the Love with Donating to a Charity

Do something unexpected and perhaps even make it a monthly norm and value for your company - donate to a local charity!

Here are a few ideas to help get you started:

Donate Online or Drop off dog/cat food, toys, beds, and blankets to donate to the local animal shelter. For us, we like to support the local Nevada Humane Society and SPCA of Northern Nevada.
Donate Online or sign up for open time slots to volunteer a few hours each month to pack lunches at the local food bank. Find your local food bank at Feeding America.
Work with a local organization to host a drive for precious supplies (coats, toiletries, etc).
Online retailers may donate a % of their online transactions for one month to support a charity.
Franchises and restaurant chains may opt to donate a % of a specific menu item on a specific day or for a full month.
Contact local schools to find out how you can best support them. Do they need more volunteers for a garden project? Do they need more binders and calculators for students?

Not sure which charity, non-profit, or cause to help? Check out the Charities.org.

Share a Flash Sale on Social Media

We all know Valentine’s Day generates incredible sales. If you plan to offer a flash sale, be savvy about your intentions. Speak to the right audience - cater your flash social media posts to the right audience. Who is buying your product/service and why should they buy for this particular holiday? Are you offering a sale that will truly offer them a great deal and value? Crunch the numbers and make it fun for the audience, a deal that will sweeten their otherwise, very typical and predictable Valentine’s Day!

Create a Specific Valentine’s Day Video with Humor

Everyone loves a good chuckle. Raise morale and delight prospective clients by building your brand with a fun video that can only make viewers laugh and share. Did you know that Facebook and Instagram (and basically every algorithm) LOVE it when users share content? If your content proves to be worthy, it will be featured in the Explore section on Instagram. In other words, make it irresistible. The best part? If this content piece performs exceptionally well it will double as a viral marketing asset!

Use the Best Hashtags for Your Niche

Alas, hashtags. Monitor your hashtag analytics to ensure you are still using the best macro/micro/niche formula hashtags for your industry and niche audience. Hashtags are the little powerhouses that move content to reach users, so it’s an important time to pick and choose your best soldiers for the task and goal at hand. Search for hashtags that your particular community uses to keep locals informed of what’s hip in your area. Don’t forget to use several popular Valentine’s hashtags to capitalize on the general holiday search traffic.

If you found this article useful, please feel free to let us know by sharing the article on your favorite social networks and tagging Beyond Big Blue! View Our Services or would like to Schedule a Discover Call.

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3 Social Media Rules You Cannot Ignore

Jessica Johnson — Tue, 29 Sep 2020 23:36:59 +0000

3 Social Media Rules You Cannot Ignore

1. Be Authentic

It is always good to post trendy content to your social media, but take it a step further by offering content that is based on your experience and perspective. Your audience will appreciate seeing a fresh view and hearing an authentic voice in that space. What does it mean to be authentic? Speak from the heart and be your natural self! Show off your personal and/or brand values!

2. Offer Valuable Actionable Information

Do you have information that is actionable? A quick rule of thumb to check if your information is sound is to ask yourself these two questions:

- Does it solve their problem

- Does it help them make a decision?

As an authority voice in your industry, offer real solutions to help your audience be better informed. This is actionable content that gives your audience more value and reason to keep following your social media networks. Worried the information is too hard to share in a single image or post? Make it a video series!

3. Video...Video...Video!

Did someone say Video again? Yes! We did. It’s true, video outperforms static image posts any day of the week. The click-through rate, video completion rate, and engagement rates are significantly higher than those of static images.

According to Twitter, Liz Alton states “Videos get people to take action. Tweets with video attracted 10x more engagements than Tweets without video. And Promoted Tweets with videos save more than 50% on cost-per-engagement.”

As of September 2020, Pinterest now has video pins that play in users' feeds.

Instagram Reels are performing better and are favored by the Instagram algorithm. Instagram reels offer social media managers and businesses the chance to play with audio, AR effects, timers, countdowns, alignment, and speed.

If you find this article useful, please feel free to let us know by sharing the article on your favorite social networks and tagging Beyond Big Blue! View Our Services or would like to Schedule a Discover Call.

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10 Low-Cost Ways to Increase Sales for Your Business

Jessica Johnson — Sun, 02 Aug 2020 18:51:36 +0000

10 Low-Cost Ways to Increase Sales for Your Business

Launching a new business? That’s great but you need to step up your game.

There are well over 30.2 million small businesses competing against you and this is in the United States alone.

With competition even on a local level fiercer than before, you must put in more effort into your business. Whether you’re new or a long-time establishment, you must have a concrete sales plan. Otherwise, you’ll end up spending more than you could recover.

Don’t give up!

With this guide, you’ll learn how to increase sales. You can do these without breaking your budget. Here are 10 Low-Cost Ways to increase sales! Read on and find out more:

1. Take Advantage of Social Media

The power of social media is something you must never ignore. Some businesses become viable only because they were successful in social media platforms. Take note, Facebook alone has 2 billion active users across the world.

It’s intimidating at first, but building momentum will make social media management easier. If you have money to spare, get a social media manager instead. If you can’t, your best bet is to be authentic while posting your products and thoughts.

2. Make Video Tutorials

An effective method of shining the limelight on your business is to make video tutorials. Teach your audience something they can use by walking them through it. That’s why your video format should be step-by-step to hold their hands.

Do your best to become better at these videos. That way, you’ll give more value to your audience. As a result, your visibility increases, leading to more sales.

3. Start a Blog

If you have no blog for your business, you must start one as soon as possible. But unless you know what you’re doing, your blog will stay barren. That’s why when you blog, ensure that you’re doing it to garner more authority.

For example, use outlets like Medium for content posting. Answer questions on both Reddit and Quora or use LinkedIn’s publishing platform. These domains have high authority and have massive audiences to give you the reach without spending too much.

4. Understand SEO

This area often discourages people, and for a good reason. The caveat is that it also has lots of power when you learn to leverage it. This requires lots of effort since you can’t take shortcuts unless you use black-hat tactics to get short-term results but get penalized later.

When making content, ensure to cater to actual humans instead of search engine algorithms. Don’t stuff it with keywords. Ensure that your content gives insight while remaining unique and valuable.

5. Work with Influencers

Do you need a social media visibility boost without spending years? If so, work with influencers and get their audience to notice your business. You need not get the biggest names on the industry since micro-influencers are often enough.

What matters more is finding the right influencers within your niche. That way, you get the right audience that will listen to your message. When done right, you get more profit for less money.

6. Build a Great Lead Magnet

Marketing effectiveness all comes down to making an efficient lead magnet. When presenting the right lead magnet to the proper audience, you’re likely to get awesome results. To do this, ensure that you know pain points to present a solid solution using your lead magnet.

Research on the problems most consumers face while asking yourself what got you to establish your business. That way, you’ll know what to do for your lead magnet. The earlier you identify the problem, the better you’ll address your solution.

7. Use Facebook Ads with Re-Targeting

Facebook ads are powerful marketing tools regardless of the product you plan to sell. This tool helps you reach a specific audience without any difficulty. You can target using their age, interests, relationship status, location, and more.

You must focus on getting conversions while re-targeting using Facebook Pixel. This enables you to know the people visiting your site and build audiences surrounding them. That way, your conversion rate increases without straining your wallet.

Not familiar with Facebook Ads? You can check out our services page with Facebook and Instragram Ads here.

8. Make Good Use of LinkedIn

If your LinkedIn has lots of connections, start taking it seriously. You have the power to reach a large audience, especially when you get viral posts. This will help you document your entrepreneurial journey, so tell your stories and talk about the challenges you face.

Your potential reach as you go viral will increase if you tell effective stories. What’s more, is that you have the means of collaborating with other businesses and other like-minded individuals through this platform. It’s a great resource to look for everything related to businesses.

9. Make an Affiliate Program

To ensure your sales growth, you must tap into the power of affiliate marketing. This strategy gives you massive amounts of fuel to ensure your growth. You must have good conversion rates to get bigger affiliates to take your requests more seriously.

Navigating through the landscape can be difficult. But with enough persistence, you’ll make it. Continue building it even after a handful of setbacks. Reach out to potential affiliates to assist your efforts.

10. Use Email Marketing

A good sales funnel always has a good email marketing method. These are automatic messages sent to your subscriber list. Use it as a method of building a good relationship with your subscribers, so remain transparent and authentic while conveying your journey.

Segment your list using the clicks and the email responses. For instance, if someone clicks a link, you’ll know they showed interest in your business. Tag them and market to them at a later time.

If a subscriber buys something, tag them as one of your buyers. That way, you can segment your buyers and prospects more efficiently.

Increase Sales Today!

These are things you must do to increase sales for your business. Use these to ensure you won’t spend too much in the process.

Do you need help growing as a business? If so, we encourage you to contact the Beyond Big Blue Marketing Team today and let us work with you.

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