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Valentine’s Day 2021 Marketing Ideas for Every Business

Jessica Johnson — Mon, 04 Jan 2021 17:28:06 +0000

Valentine’s Day Marketing 2021 Ideas for Every Business

Valentine’s Day 2021 Marketing Ideas for Every Business

Valentine's Day is the ultimate day of love roses, #bemine candies, Galentines, chick flicks, cake, and well, romance.

For us business owners, it’s also a day of not only generating incredible sales but an opportunity to connect with your community and clients. And it will be here before we know it. With each holiday comes an opportunity to plan ahead and build a strategy for your holiday marketing campaign or promotion. Here are our top tips for Valentine’s Day 2021 that you can build and customize into your social media content calendar, digital marketing campaigns, and/or in-store promotions.

Valentine’s Day Email Marketing

Be authentic but play up the romance of this holiday with a playful theme for your Valentine’s Day email blast. Be creative with your wording and have fun with this! Light or heavy, make it match the persona of your brand with catchy/sassy/romantic language in your email subject line and body.

Several great Valentine’s Day email titles:
Sweeten up Valentine’s Day with _______
Flash Sale! Love is in the air
Love at first ____
You'll Fall in Love With This Deal

Spread the Love with Donating to a Charity

Do something unexpected and perhaps even make it a monthly norm and value for your company - donate to a local charity!

Here are a few ideas to help get you started:

Donate Online or Drop off dog/cat food, toys, beds, and blankets to donate to the local animal shelter. For us, we like to support the local Nevada Humane Society and SPCA of Northern Nevada.
Donate Online or sign up for open time slots to volunteer a few hours each month to pack lunches at the local food bank. Find your local food bank at Feeding America.
Work with a local organization to host a drive for precious supplies (coats, toiletries, etc).
Online retailers may donate a % of their online transactions for one month to support a charity.
Franchises and restaurant chains may opt to donate a % of a specific menu item on a specific day or for a full month.
Contact local schools to find out how you can best support them. Do they need more volunteers for a garden project? Do they need more binders and calculators for students?

Not sure which charity, non-profit, or cause to help? Check out the Charities.org.

Share a Flash Sale on Social Media

We all know Valentine’s Day generates incredible sales. If you plan to offer a flash sale, be savvy about your intentions. Speak to the right audience - cater your flash social media posts to the right audience. Who is buying your product/service and why should they buy for this particular holiday? Are you offering a sale that will truly offer them a great deal and value? Crunch the numbers and make it fun for the audience, a deal that will sweeten their otherwise, very typical and predictable Valentine’s Day!

Create a Specific Valentine’s Day Video with Humor

Everyone loves a good chuckle. Raise morale and delight prospective clients by building your brand with a fun video that can only make viewers laugh and share. Did you know that Facebook and Instagram (and basically every algorithm) LOVE it when users share content? If your content proves to be worthy, it will be featured in the Explore section on Instagram. In other words, make it irresistible. The best part? If this content piece performs exceptionally well it will double as a viral marketing asset!

Use the Best Hashtags for Your Niche

Alas, hashtags. Monitor your hashtag analytics to ensure you are still using the best macro/micro/niche formula hashtags for your industry and niche audience. Hashtags are the little powerhouses that move content to reach users, so it’s an important time to pick and choose your best soldiers for the task and goal at hand. Search for hashtags that your particular community uses to keep locals informed of what’s hip in your area. Don’t forget to use several popular Valentine’s hashtags to capitalize on the general holiday search traffic.

If you found this article useful, please feel free to let us know by sharing the article on your favorite social networks and tagging Beyond Big Blue! View Our Services or would like to Schedule a Discover Call.

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3 Social Media Rules You Cannot Ignore

Jessica Johnson — Tue, 29 Sep 2020 23:36:59 +0000

3 Social Media Rules You Cannot Ignore

1. Be Authentic

It is always good to post trendy content to your social media, but take it a step further by offering content that is based on your experience and perspective. Your audience will appreciate seeing a fresh view and hearing an authentic voice in that space. What does it mean to be authentic? Speak from the heart and be your natural self! Show off your personal and/or brand values!

2. Offer Valuable Actionable Information

Do you have information that is actionable? A quick rule of thumb to check if your information is sound is to ask yourself these two questions:

- Does it solve their problem

- Does it help them make a decision?

As an authority voice in your industry, offer real solutions to help your audience be better informed. This is actionable content that gives your audience more value and reason to keep following your social media networks. Worried the information is too hard to share in a single image or post? Make it a video series!

3. Video...Video...Video!

Did someone say Video again? Yes! We did. It’s true, video outperforms static image posts any day of the week. The click-through rate, video completion rate, and engagement rates are significantly higher than those of static images.

According to Twitter, Liz Alton states “Videos get people to take action. Tweets with video attracted 10x more engagements than Tweets without video. And Promoted Tweets with videos save more than 50% on cost-per-engagement.”

As of September 2020, Pinterest now has video pins that play in users' feeds.

Instagram Reels are performing better and are favored by the Instagram algorithm. Instagram reels offer social media managers and businesses the chance to play with audio, AR effects, timers, countdowns, alignment, and speed.

If you find this article useful, please feel free to let us know by sharing the article on your favorite social networks and tagging Beyond Big Blue! View Our Services or would like to Schedule a Discover Call.

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10 Low-Cost Ways to Increase Sales for Your Business

Jessica Johnson — Sun, 02 Aug 2020 18:51:36 +0000

10 Low-Cost Ways to Increase Sales for Your Business

Launching a new business? That’s great but you need to step up your game.

There are well over 30.2 million small businesses competing against you and this is in the United States alone.

With competition even on a local level fiercer than before, you must put in more effort into your business. Whether you’re new or a long-time establishment, you must have a concrete sales plan. Otherwise, you’ll end up spending more than you could recover.

Don’t give up!

With this guide, you’ll learn how to increase sales. You can do these without breaking your budget. Here are 10 Low-Cost Ways to increase sales! Read on and find out more:

1. Take Advantage of Social Media

The power of social media is something you must never ignore. Some businesses become viable only because they were successful in social media platforms. Take note, Facebook alone has 2 billion active users across the world.

It’s intimidating at first, but building momentum will make social media management easier. If you have money to spare, get a social media manager instead. If you can’t, your best bet is to be authentic while posting your products and thoughts.

2. Make Video Tutorials

An effective method of shining the limelight on your business is to make video tutorials. Teach your audience something they can use by walking them through it. That’s why your video format should be step-by-step to hold their hands.

Do your best to become better at these videos. That way, you’ll give more value to your audience. As a result, your visibility increases, leading to more sales.

3. Start a Blog

If you have no blog for your business, you must start one as soon as possible. But unless you know what you’re doing, your blog will stay barren. That’s why when you blog, ensure that you’re doing it to garner more authority.

For example, use outlets like Medium for content posting. Answer questions on both Reddit and Quora or use LinkedIn’s publishing platform. These domains have high authority and have massive audiences to give you the reach without spending too much.

4. Understand SEO

This area often discourages people, and for a good reason. The caveat is that it also has lots of power when you learn to leverage it. This requires lots of effort since you can’t take shortcuts unless you use black-hat tactics to get short-term results but get penalized later.

When making content, ensure to cater to actual humans instead of search engine algorithms. Don’t stuff it with keywords. Ensure that your content gives insight while remaining unique and valuable.

5. Work with Influencers

Do you need a social media visibility boost without spending years? If so, work with influencers and get their audience to notice your business. You need not get the biggest names on the industry since micro-influencers are often enough.

What matters more is finding the right influencers within your niche. That way, you get the right audience that will listen to your message. When done right, you get more profit for less money.

6. Build a Great Lead Magnet

Marketing effectiveness all comes down to making an efficient lead magnet. When presenting the right lead magnet to the proper audience, you’re likely to get awesome results. To do this, ensure that you know pain points to present a solid solution using your lead magnet.

Research on the problems most consumers face while asking yourself what got you to establish your business. That way, you’ll know what to do for your lead magnet. The earlier you identify the problem, the better you’ll address your solution.

7. Use Facebook Ads with Re-Targeting

Facebook ads are powerful marketing tools regardless of the product you plan to sell. This tool helps you reach a specific audience without any difficulty. You can target using their age, interests, relationship status, location, and more.

You must focus on getting conversions while re-targeting using Facebook Pixel. This enables you to know the people visiting your site and build audiences surrounding them. That way, your conversion rate increases without straining your wallet.

Not familiar with Facebook Ads? You can check out our services page with Facebook and Instragram Ads here.

8. Make Good Use of LinkedIn

If your LinkedIn has lots of connections, start taking it seriously. You have the power to reach a large audience, especially when you get viral posts. This will help you document your entrepreneurial journey, so tell your stories and talk about the challenges you face.

Your potential reach as you go viral will increase if you tell effective stories. What’s more, is that you have the means of collaborating with other businesses and other like-minded individuals through this platform. It’s a great resource to look for everything related to businesses.

9. Make an Affiliate Program

To ensure your sales growth, you must tap into the power of affiliate marketing. This strategy gives you massive amounts of fuel to ensure your growth. You must have good conversion rates to get bigger affiliates to take your requests more seriously.

Navigating through the landscape can be difficult. But with enough persistence, you’ll make it. Continue building it even after a handful of setbacks. Reach out to potential affiliates to assist your efforts.

10. Use Email Marketing

A good sales funnel always has a good email marketing method. These are automatic messages sent to your subscriber list. Use it as a method of building a good relationship with your subscribers, so remain transparent and authentic while conveying your journey.

Segment your list using the clicks and the email responses. For instance, if someone clicks a link, you’ll know they showed interest in your business. Tag them and market to them at a later time.

If a subscriber buys something, tag them as one of your buyers. That way, you can segment your buyers and prospects more efficiently.

Increase Sales Today!

These are things you must do to increase sales for your business. Use these to ensure you won’t spend too much in the process.

Do you need help growing as a business? If so, we encourage you to contact the Beyond Big Blue Marketing Team today and let us work with you.

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The Latest PPC Strategy Trends Marketers Are Tapping Into in 2021

Jessica Johnson — Mon, 27 Apr 2020 16:35:20 +0000

The Latest PPC Strategy Trends Marketers Are Tapping Into in 2021

Do you want to make the most out of your next PPC ad campaign? Here are the latest PPC strategy trends you should tap into in 2021.

PPC strategy is an always-moving target. However, you can keep growing by staying on top of the latest digital marketing trends in 2020.

Too many businesses miss out on the chance to earn revenue. Developing a PPC strategy to generate income for your business doesn’t have to prove challenging. In today’s digital domain, one trick is to continue to provide a personalized experience while adjusting for the current environment.

Read on to learn more about the latest pay-per-click (PPC) strategies that marketers use in 2021.

What’s Happening With PPC Strategy in 2021?

Significant changes take place in digital marketing nearly every week. Resultantly, PPC strategies have become increasingly complex.

Now, technology is driving change in the PPC market. For instance, automation is taking over a variety of repetitive marketing tasks.

This transformation is taking place beyond PPC industries. It’s affecting nearly every aspect of digital marketing.

For example, Google Ads now deploys many automated features. These features include:

Automated bidding
Dynamic search ads
Smart campaigns
Smart shopping campaigns

Increasingly, Google wants you to leave the thinking to algorithms. Unless you opt-out of the automated features, Google will automatically make decisions for your brand. As the brand owner, you need to decide how much you will let Google tools take over the reins of your enterprise.

It’s important to note that Google wants to promote click volume. However, it’s quality that you need, rather than quantity.

Alternatively, you can leverage third-party artificial intelligence and machine learning tools. By deploying third-party automated technology, you’ll keep your branding initiatives under your control.

You shouldn’t settle for generic automation. You must address the needs of your ideal buyers and your business goals.

The cost of the best PPC advertising is on the rise. As a result, you must maximize every penny that you invest in digital advertising in 2021.

Content Still Rules

As predicted many years ago, content is still the most important tool in online marketing. However, there’s a relatively new twist.

Now, consumers are finding the content that your brand publishes with voice search. This technology started generating a buzz in 2019. More consumers are finding it easier and more convenient to search using their voice.

Consumers will likely search for and buy a product using voice technology. For example, many households own smart personal assistants. Resultantly, voice search is a multibillion-dollar marketing channel.

Most consumers use a conversational language when using voice search. In other words, they talk to their smartphones or digital assistants like they were human.

It’s essential to practice PPC optimization for voice queries. When consumers search using their voice, they usually use five or six words, rather than two or three.

It’s a good idea to search your existing PPC campaigns to see if they’re generating hits from voice search traffic. Look back about 30 days and see if you’re getting results from personal assistants such as Siri, Alexa or OK Google. This information will inform your decision-making for future PPC campaigns.

We Are Still Working on Privacy

Data privacy is still a monumental concern for lawmakers and PPC experts. At the start of 2020, the California Consumer Privacy Act (CCPA) went into effect.

Today, you must navigate your way around CCPA, in addition to Europe’s General Data Protection Regulation (GDPR) as well as the ePrivacy Regulation. Now, relying on third-party data is a big no-no. Resultantly, you must find a new way to build consent into your proprietary platform.

If you’re in the business of selling anonymous user data, you need to figure out how to diversify your revenue streams. It helps to find ways to clearly show consumers what they’re getting in exchange for opting into your campaigns. If you can master this strategy, you’ll continue to enjoy a profit in the coming years.

As things stand, finding a balance between consumer confidence and privacy will remain an ongoing issue for marketers. You’re going to have to get creative.

In part, contextual targeting may help online retailers resolve this dilemma. Contextual targeting reduces the need to leverage personal data to reach your audience. Also, consumers who you engage with using contextual targeting are more likely to follow through and purchase your goods or services.

It’s a Brave, New World

The COVID-19 pandemic is changing the world, and it’s also changing consumer internet behavior. This unfolding event has caused the most substantial surge in user-generated data since the launch of the internet.

Many consumers turn to Google because it’s an easy way to access a seemingly unlimited amount of information. Recent consumer behavior may indicate that the volume of data that they generate is likely to persist as we move forward.

Now, search engine activity is generating an absurd amount of raw data. This explosive growth makes personalization a challenge. Resultantly, it will grow increasingly difficult to target specific audiences.

The current changes that are taking place with PPC strategy have profound implications for businesses. Now more than ever, digital marketing is a full-time gig.

Today, everyone’s holding their breath waiting for the economy to heat up again. Still, you should start working now on figuring out how you’re going to build your customer base.

Choosing a PPC Partner

Before you partner with an agency, you need to clarify your business goals and your PPC strategy. For example, if you want to build revenue, you need an agency that is equally concerned as you are about getting results.

Beyond Big Blue is here to help you cultivate a deeper relationship with your audience, even in an information-saturated digital environment. Contact one of our PPC experts today to get started building your brand in a brave new world.

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