Valentine’s Day 2021 Marketing Ideas for Every Business
Valentine’s Day Marketing 2021 Ideas for Every Business
Valentine’s Day 2021 Marketing Ideas for Every Business
Valentine's Day is the ultimate day of love roses, #bemine candies, Galentines, chick flicks, cake, and well, romance. 😉
For us business owners, it’s also a day of not only generating incredible sales but an opportunity to connect with your community and clients. And it will be here before we know it. With each holiday comes an opportunity to plan ahead and build a strategy for your holiday marketing campaign or promotion. Here are our top tips for Valentine’s Day 2021 that you can build and customize into your social media content calendar, digital marketing campaigns, and/or in-store promotions.
Valentine’s Day Email Marketing
Be authentic but play up the romance of this holiday with a playful theme for your Valentine’s Day email blast. Be creative with your wording and have fun with this! Light or heavy, make it match the persona of your brand with catchy/sassy/romantic language in your email subject line and body.
- Several great Valentine’s Day email titles:
- Sweeten up Valentine’s Day with _______ 💖
- Flash Sale! Love is in the air ❤️
- Love at first ____ ❤️
- You'll Fall in Love With This Deal ❤️
Spread the Love with Donating to a Charity
Do something unexpected and perhaps even make it a monthly norm and value for your company - donate to a local charity!
Here are a few ideas to help get you started:
- Donate Online or Drop off dog/cat food, toys, beds, and blankets to donate to the local animal shelter. For us, we like to support the local Nevada Humane Society and SPCA of Northern Nevada.
- Donate Online or sign up for open time slots to volunteer a few hours each month to pack lunches at the local food bank. Find your local food bank at Feeding America.
- Work with a local organization to host a drive for precious supplies (coats, toiletries, etc).
- Online retailers may donate a % of their online transactions for one month to support a charity.
- Franchises and restaurant chains may opt to donate a % of a specific menu item on a specific day or for a full month.
- Contact local schools to find out how you can best support them. Do they need more volunteers for a garden project? Do they need more binders and calculators for students?
Not sure which charity, non-profit, or cause to help? Check out the Charities.org.
Share a Flash Sale on Social Media
We all know Valentine’s Day generates incredible sales. If you plan to offer a flash sale, be savvy about your intentions. Speak to the right audience - cater your flash social media posts to the right audience. Who is buying your product/service and why should they buy for this particular holiday? Are you offering a sale that will truly offer them a great deal and value? Crunch the numbers and make it fun for the audience, a deal that will sweeten their otherwise, very typical and predictable Valentine’s Day! ❤️
Create a Specific Valentine’s Day Video with Humor
Everyone loves a good chuckle. Raise morale and delight prospective clients by building your brand with a fun video that can only make viewers laugh and share. Did you know that Facebook and Instagram (and basically every algorithm) LOVE it when users share content? If your content proves to be worthy, it will be featured in the Explore section on Instagram. In other words, make it irresistible. The best part? If this content piece performs exceptionally well it will double as a viral marketing asset!
Use the Best Hashtags for Your Niche
Alas, hashtags. Monitor your hashtag analytics to ensure you are still using the best macro/micro/niche formula hashtags for your industry and niche audience. Hashtags are the little powerhouses that move content to reach users, so it’s an important time to pick and choose your best soldiers for the task and goal at hand. Search for hashtags that your particular community uses to keep locals informed of what’s hip in your area. Don’t forget to use several popular Valentine’s hashtags to capitalize on the general holiday search traffic.
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