What is SEO?
What is SEO?
So you want to optimize for a few keywords, huh? What if we told you SEO is so much more than choosing a few common keyword searches from a quick Google search?
We will be the first to tell you that those highly wanted SEO keywords and phrases are indeed popular, but they are actually part of the keyword research phase. SEO is constantly changing and with the evolution of the digital landscape, we marketers have to stay on our toes to keep up with changing definitions and better-than-best practices.
SEO Defined
SEO stands for Search Engine Optimization (SEO). SEO is a series of tactics utilizing specific organic keywords and phrases applied to have your webpage/website rank better in the search engine results pages (SERPS). This organic technique enables your site to rank higher, and with optimizations, compete to reach the first-page of search engine results pages (Think Google, Bing, Yahoo, and more.) With the right keywords, phrases, meta descriptions, and geo-tagged photos, a web page ranking can go from meh’ on page 5 to BAM! on page 1.
Backlinks (Inbound/Incoming Links)
One major SEO tactic we take into account is the number of websites linking back to your web pages and SEO-optimized blog posts. Each incoming website referring traffic to your website is called a backlink or inbound link. Google considers each of these backlinks a vote of confidence, which in turn, builds up your domain authority and website ranking.
Internal Linking (Internal Link Structure)
Another tactic includes strategically linking to specific pages on your website. This is a healthy linking process where each internal link opens up more pathways on a website, which in turn helps the web crawler (spiders) better search and index your website. How cool is that?
Listings
Creating new listings on major directories is a vital SEO tactic to promote your site on search engine results pages as well as create valuable backlinks for your brand. Now is the time to reserve your brand name on major directories (TEDX, Facebook, and other industry-niche sites). If you need assistance with this, Book a Discovery Call with our team today!
Why You Need SEO
While you might think outsourcing search engine optimization is pricey, doing so can actually save you money (and time).
Hiring your own staff to manage your SEO can cost way more. When you outsource your SEO management, you can easily scale your expenditure based on your needs and your budget. Because SEO usually takes between 3-6 months to curate any kind of return, it should be part of a long-term ROI strategy.
Start Your SEO
By now you are more than convinced there are a multitude of ways to optimize your website so that it ranks better in search results, and it all starts with assessing your website SEO ranking via Google Search Console. Per Google Search Console, their platform helps you analyze your website's impressions, clicks, and position on Google Search. Once you know your ranking, it’s time to buckle down and call the Beyond Big Blue Team to help you build the right SEO Strategy!
