What is SEO and Why You Need It
What is SEO and Why You Need It
Did you know that roughly 91% of web pages get zero organic Google traffic? If your business is one of these, chances are prospective customers can't find you on a search engine results page (SERP).
Luckily, SEO exists for a reason, namely, to help you grow your business by ranking higher in a Google search. You'll increase your site traffic, surpassing the competition.
But what exactly is SEO, and where do you begin? To learn all about Reno, Sacramento, and San Jose SEO, then keep reading for information you won't want to miss.
What Is SEO?
SEO (Search Engine Optimization) is a means of increasing traffic to your website while improving it and helping it stand out in a Google search. So what is SEO in digital marketing?
The types of SEO you implement will depend on your needs. This ranges from blog posts on your website, rife with keywords (we'll discuss this in a minute), to a complete website overhaul, focusing on ad and web copy to make your website stand out among the competition and keep your readers engaged.
The longer a reader stays on your blog, the better this looks in the eyes of Google, so be sure your blogs are well-written. In short, SEO is a means of gaining popularity with Google. But where do you begin?
There are various ways you can improve your website's SEO, starting with keywords.
All About Keywords
Keywords play an important role in your blog posts. These are words prospective customers will type into a Google search, in hopes of locating your business. There are free and paid keyword programs you can use, or you can enlist the help of a professional.
Your keywords should be organically sprinkled throughout your blog entries, as not to look "spammy" and with too many links. Google frowns on this, so be careful. Keywords can be a single word or long-tail, meaning they're part of a phrase.
Get Good with Backlinking (And Receiving Them Too!)
Backlinking is another excellent way to improve your businesses' SEO. There are several ways you can do this, all depending on your budget and time allowance.
If you choose to reach out to other websites with relevant content, you can ask if they would mind backlinking to your website. They would put a link in a blog entry of theirs that makes for a seamless transition back to your website. The drawback to this is the expenditure of time needed to contact websites.
In this situation, paying a website to backlink to you may be advantageous. This costs as much as $80-$100 per 500-word article but with more words, it can quickly get expensive. Be sure to send them an SEO-optimized blog post with plenty of keywords and a relevant backlink to your website.
The more well-known sites that backlink to you, the higher you'll rank in a SERP.
SEO Web Copy
SEO blogging isn't the only way to improve the quality of your website. You can invest in solid SEO web copy, also known as copywriting. Keywords and targeted phrases are used to help you rank higher in a Google search, so ensure your most important keyword is front and center in your page title. Keep in mind your primary keywords and secondary keywords you want to rank for when building your SEO Web Copy strategy.
Your targeted page should have primary keywords used right off the bat, and remember to link to other important pages on your website (internal links).
Digital Marketing Done Right
So now you know what SEO is and how to rank higher in a Google search, increase traffic to your website, and gain the attention of clients. Plain and simple, SEO is a must-have for any business, large or small.
If you're interested in improving your businesses' SEO, then you've come to the right place. Beyond Big Blue has unparalleled marketing services, from social media ads to SEO, all guaranteed to give you the website traffic you've been dreaming of.
Are you ready to get started on improving your businesses' online presence and have the Beyond Big Blue team help craft your SEO content strategy?
Click here to book a Discovery Call!
